Every business plan book tells you how the Executive Summary is your opportunity to provide a brief overview of your business plan; capture your readers’ attention and imagination; and, summarize the plan’s highlights and key selling points. So, why am I telling you these 3 things when you probably already know them? Because it’s useless advice unless you employ one, not so obvious, age old marketing technique to make these points come alive. This one technique is the key to the ultimate success of your business plan and its ability to attract potential investors. More importantly, it will help you raise money for your business…potentially a lot of it. Best of all, it costs nothing to “do” and can save time finding serious investors. The not so great news is it's rarely found in “business plan” books or on most business plan websites. It's one thing David Galdstone doesn’t tell you how to do in his popular “Venture Capital Handbook.” You won’t find it in...